What is Mental Fitness?
It's the daily practice of training your mind like you train your body: with intention, discipline, and care. For us, Mental Fitness means building presence under pressure, resilience through routine, and clarity in chaos.
We're here to champion this mindset by creating space for conversation, offering tools for growth, and designing apparel that helps you stay grounded as you move forward.
Because real progress begins with the mind.
Our series
Live in the moments that shape us, the mindset that keeps us moving, and the stories that remind us why progress is worth it. See the full series on YouTube.
NBA
With NBA All-Star Jrue Holiday, we’re pushing Mental Fitness into the spotlight—on the court, in conversation, and across culture.
Watch video
LPGA
With LPGA athletes Lilia Vu and Lauren Hartlage, we’re creating space for women in sport to speak, lead, and grow—mentally and emotionally.
Watch videoOur partners
Together, we support the athletes who show us what it means to lead from within.
Our philanthropy
Real change moves as a team. Through ongoing partnerships, we’re investing in people, programs, and platforms that help build stronger minds.
Jrue Holiday & JLH Social Impact Fund
In 2020, Jrue and Lauren Holiday pledged the remainder of Jrue’s NBA salary to launch the JLH Social Impact Fund, supporting Black and Brown entrepreneurs, nonprofits, and community-led solutions to systemic inequalities.
Learn more
Kevin Love Fund
NBA Athlete Kevin Love is redefining strength by breaking the stigma around mental health. Through research, education, and storytelling, the Kevin Love Fund champions the link between Mental Fitness and a life fully lived.
Learn moreStay connected
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