12 Pursuits by Rhone
This framework is our how. For years, 12 Pursuits has been an anchor for our founders, team, and families. Now, we're sharing it with you.
It's a year-long commitment to progress, presence, and performance. One focus at a time. Each month belongs to a specific Pursuit, like Movement, Gratitude, Perspective, Play, and more. Some focuses are modest, others are epic. The goal is simple: build practical habits that compound for whole-person progress.
What is Mental Fitness?
Mental Fitness is the practice of training your mind the way you train your body. It's showing up for yourself daily by building presence under pressure, finding resilience in routine, and gaining clarity when life gets messy.
True progress happens when body and mind work together. That’s why we design products and programs that remove friction, helping you move, recover, and connect, so you can keep going. Forever Forward.
Our series
Live in the moments that shape us, the mindset that keeps us moving, and the stories that remind us why progress is worth it. See the full series on YouTube.
LPGA
With LPGA athletes Lilia Vu and Lauren Hartlage, we’re creating space for women in sport to speak, lead, and grow—mentally and emotionally.
Watch video
Game Behind the Game
This 3-part series follows sports psychologist Julie Amato and LPGA players as they train not just for tournaments, but for life. A raw look at how mental resilience powers it all.
Watch videoOur partners
Together, we support the athletes who show us what it means to lead from within.
Our philanthropy
Real change moves as a team. Through ongoing partnerships, we’re investing in people, programs, and platforms that help build stronger minds.
JLH Social Impact Fund
In 2020, Jrue and Lauren Holiday pledged the remainder of Jrue’s NBA salary to launch the JLH Social Impact Fund, supporting Black and Brown entrepreneurs, nonprofits, and community-led solutions to systemic inequalities.
Learn more
Kevin Love Fund
NBA Athlete Kevin Love is redefining strength by breaking the stigma around mental health. Through research, education, and storytelling, the Kevin Love Fund champions the link between Mental Fitness and a life fully lived.
Learn moreStay connected
Be the first to know about product launches, upcoming events, and stories that move the mind and body forward.
By submitting this form, you agree to receive marketing emails from Rhone. Privacy Policy