About Us
Rhone is performance driven apparel made by and for those in the pursuit of progress. Founded in 2014 by brothers Nate and Ben Checketts, we exist to inspire, equip, and support individuals in their pursuit of progress—both physically and mentally. More than just apparel, Rhone is a mindset, championing the power of being a little better every day. With a relentless focus on performance, innovation, and style, our products are engineered to move with you—wherever the pursuit takes you. By the end of 2025, Rhone will operate 25 retail stores across the U.S., each serving as a hub for community, connection, and the Forever Forward mindset.
Our Values
We believe that every day at Rhone is akin to The Arena, a place where efforts are made and seen with error. It is expected that risks are taken in order to make a big impact on a little brand, where there lies the possibilities and opportunities to take these risks, fall short and try again.
“The credit belongs to the man who is actually in the arena…who strives valiantly; who errs, who comes short again and again, because there is no effort without shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly.”
-Theodore Roosevelt
